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Connecting the dots.

Essays about how we communicate and why it matters.

Speed to Market


Posted on Sunday, November 11, 2012 by Shelley Cowan

Speed to Market requires an idea that’s been vetted and an organization that is set up to deliver. The best companies employ a full regimen of tools and processes to make it happen – best practices for generating ideas, assessing competition, estimating sales, testing messages and managing the work, just to name a few. ..

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