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Connecting the dots.

Essays about how we communicate and why it matters.

Cultural Context and The Rise of Instant Brands


Posted on Wednesday, August 16, 2017 by Shelley Cowan

Baby Boomers first experienced the promise of instant delivery in the 60s, when Polaroid introduced its Swinger to the mass market. The notion of instant expanded from there, as one professional sport after another adopted instant replay to settle disputes and camera manufacturers offered digital images in place of film.  ..

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Technology on Vacation


Posted on Wednesday, July 10, 2013 by Shelley Cowan

Our friends down the Peninsula reminded us that we left “some sort of speaker” at their Little Cottage last year. They thought we might want to take it to the cottage we’re renting this month.  ..

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Speed to Market


Posted on Sunday, November 11, 2012 by Shelley Cowan

Speed to Market requires an idea that’s been vetted and an organization that is set up to deliver. The best companies employ a full regimen of tools and processes to make it happen – best practices for generating ideas, assessing competition, estimating sales, testing messages and managing the work, just to name a few. ..

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